Brand - Orient and Orient Star - SeriousWatches.com

Orient & Orient Star

Capturing the true quality of watchmaking. Understated beauty and quality for the true connaisseur of fine watches.

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Orient was founded in 1950 in Japan and has an incredibly rich history of watchmaking.

History

Orient’s history dates back to 1901, when Shogoro Yoshida started selling imported pocket watches in Ueno, Tokyo. This grew into a watch company that formally launched as the Orient Watch Company Limited in 1950, with Orient Star following in 1951. By sticking to tradition while embracing innovation Orient has grown out into one of the biggest and richest Japanese watch companies. Orient produces their own movements, also known as ‘in-house’ movements, which means their designs and products are uniquely designed and produced in their own factories, rather than purchasing movements from other factories. This also enables them to continue their design DNA through all elements of a watch. You can instantly recognize an Orient watch, from all angles.

Modern Times

As times change, so do companies and traditions. From the quartz crisis to fashion changes, Orient has always remained true to their pedigree, while not opposing change and innovation. Orient Watch Co. was incorporated by the Seiko-Epson group in 2009. This didn’t mean the end of the Orient tradition, however. While there are elements of cooperation, Orient and Orient Star continue to function separately from other watch brands within the group. As for Orient itself, it has made a clear distinction between the Orient and Orient Star models. Orient Star is aimed at a higher segment, with higher end techniques and movements, such as Zaratsu polishing and mechanical movements with moonphase complication. All models are produced in their factory in Akita, with their own designs, traditions and passion.

Why buy an Orient or Orient Star watch?

SeriousWatches has been an authorised dealer of Orient and Orient Star watches for over a decade and it is one of the brands that demands the most respect. If you look at most watch brands you’ll see they excel in a single design style, but not produce their own movements nor have a rich history. However, Orient is one of the few companies capable of producing a wide range of top quality designs, throughout different price ranges, all the while using their own movements, factories and not deviating from their design DNA and embracing innovation. In the past 10 years Orient has improved their quality on all fronts – from a position of being a frontrunner and remaining at the top.

Orient Star 70th Anniversary

The many faces of Orient

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Testimonials

Don't just take our word for it. Here is what our customers think of Orient and Orient Star

Customer Review

Orient AP0003S Bambino

I couldn't be more happy. What a beauty. I play the piano in hotels, and this watch will be my new favorite companion in those occasions. The service from seriouswatches was impeccable.

Customer Review

Orient Star RE-AU0403L

I own many beautiful Orient-watches, such as Kamasu limited edition or Triton. This Orient Star exceeds the quality of the normal and already high quality Orient-watches by far.

Customer Review

Orient RA-AA0003R Kamasu Mako III

What a beautiful looking watch, irrespective of any price point. That dial will play with the light from so many different angles. The bezel has a lovely snickety-snick sound and everything lines up perfectly. The bracelet is well put together and getting a good fit was easy. Seems to be keeping good time, but Orient are well known for good, reliable movements.

Customer Review

Orient Star RE-AU0006S00B

Sporty and elegant watch ... for all occasions with Orient Star quality ... beautiful.

Customer Review

Orient Star RE-HK0001S00B

This watch? It is blinding. Lovely to look at, confident in time keeping, and has a very nice and understated wrist presence. It has a slightly vintage feel in a modern shape, form and size. Shiny and even more beautiful in hand compared to the pictures.

Gallery

The varied beauty of Orient and Orient Star