Ask any artist if their latest work is going to be a big popular success and most times the answer will be that they don't know. Sometimes that number 7 on an album turns out to be a song that really strikes a chord with the masses. Seiko had a similar thing with a model that inspired the now iconic Cocktail Time model line. The initial version was a collaboration with Ishigaki Shinobu, a renowned Japanese bartender. It was released as a 'JDM' - Japanese Domestic Market - model that was also sold at Seiko Boutiques. Quickly this model caught on incredibly well, also in part due to the hype on the different watch forums. The demand was so big Seiko realised they had a global hit on their hands and the rest is history. 

The Seiko Presage SSA343J1 is part of this iconic line and you can easily see why this model caught on so well. A dial like this is a stroke of genius. When it comes to dress watches the details and smallest nuances can make a huge impact, which is why it's so hard to make a truly inspiring model. What Seiko did was get the details just right. Everything from the domed Hardlex mineral crystal, the elegantly shaped 40.5mm (47.5mm lug to lug) case and the dauphine hands make the Cocktail Time into a very exciting watch that is a joy to look at each time you check the time. The dial plays with the light in a beautiful way which is why this watch draws so many compliments.

Under the hood is the reliable mechanical, automatic, Seiko Cal. 4R57, which is also visible through the caseback window and features a central power reserve indicator and date hand at 6 o'clock. Of course this is an in-house Seiko movement, in line with the rich history of the brand. These extra complications add a level of depth to the design, alongside being very practical. 

With the Cocktail Time you are purchasing an iconic, high quality, watch that stands out in all the right ways and makes you realise that while the success may have been unexpected initially, it's entirely justified. 

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• We're an authorised dealer of all of our brands, unless otherwise noted. In this day and age there are also many 'grey market dealers' that compromise. What are the main benefits of buying from an authorised dealer with regard to the warranty?

  3 year warranty

  Seiko watches come with a 3 year warranty. This covers all mechanical malfunction arising from parts failure and/or assembly errors. Excluded are parts that by their nature may not last 3 years, like batteries and leather straps, damage/problems caused by improper use and wear and tear. We stand behind the brands that we sell and the quality that they offer.
  Some of our brands also offer an international warranty, which will also apply.

  Service and parts

  In the unfortunate event of a problem with your watch, you simply need to send it to us (or take it to another dealer if the brand offers an international warranty). We have access to the official service centers, where only original parts are used and the watchmakers are qualified and experienced with your type of watch. Not every watch movement is the same, so it's best if it's handled by people who know what they are doing.
  After your 2 years warranty has expired we are able to offer service in most cases.

• Read all about Seiko on our dedicated brand page.